Look Again: The Anatomy of National Cart Marketing


National Cart Marketing Gives You Eyeballs

You’re important to us. It’s crucial your customers know how important you are. Why be relegated to the visual periphery? It’s easy for advertising media to exist on the outside of the consumer’s personal ecosystem.

You Deserve Better

NCM delivers you and your service or product directly to your target. In their home. Every day. By necessity, household members must physically interact with our medium and your message — they must touch it, lift it. It’s unavoidable.

The Right Looks At The Right Times

NCM’s platform allows your message to be seen very frequently and at the right times. It might be just before they go to bed, as they leave for work in the morning or just before they fill out their shopping list. You have a unique opportunity to be top of mind as consumers make daily purchasing and planning decisions.

National Cart Marketing is giving you eyeballs.

Fig. 6 - Human Eye

Fig. 1 – Human Eye


The New Box


Thinking outside of the box is great! We just think it’s time for a new box. National Cart Marketing brings “Out-of-Home” into the home. NCM is putting you in front of the customer like never before. Our hybrid medium gives marketers an exclusive opportunity to deliver targeted, hyper-local messaging at the ZIP+4 or household level. This technology is an ideal complement to other multimedia marketing programs. Here the community at large is made aware, while targeted direct response messaging is delivered to the best prospects. OOH advertisers now have access to coveted, highly-targeted consumers right in their homes. Expand your marketing strategy to include an In-The-Home component. Use direct mail without the mail and start a conversation among your most important audience members – the locals.


Fig. 1 – The New Box

Fig. 2 – The New Box


Dial In

Fig. 2 - Human Ear

Fig. 3 – Human Ear


NCM’s program provides flexibility for delivering variations of messaging, whether it is complete saturation, reaching specific areas, or placing highly targeted messaging based on combined data gathered from the advertiser and NCM’s analytical tools. These innovative tools provide response tracking by address, product category and the capture of mobile device interaction. With most media quickly going mobile, NCM’s program delivers: offering a targeted message at low cost and capturing the most coveted response data in today’s digital marketing environment.


What Matters Most


Community Involvement

NCM donates money to the municipalities for programs ranging from education and parks to community improvement. Let your clients know that your community matters just as much to you as it does to them. Show them that your dedication to your community comes from the heart.

Building Relationships

It’s not just about getting their business. It’s about building relationships that will strengthen your community. When the consumers and the local business build strong bonds, your community flourishes and that is what gets NCM excited. Boost your community outreach with our help and let us know what happens.


what-matters-most

Fig. 4 – The Heart


Let’s Even The Odds

Fig. 4 - The Human Hand

Fig. 5 – The Human Hand

We like small business and small business likes us. We like building a relationship where you remember our name and ask us how the kids are. This is why we want to help you keep the fight for business fair. The affordability of our program lets you compete in a market typically run by big balance sheets and unlimited marketing budgets. NCM provides the gloves and gets you in the ring. We know you can take it from there.

Give It Time

Our homeowners typically interact with our display 6-10 times per week. If building or reinforcing brand equity is a priority, message frequency is often the key variable in your regression model. With NCM’s medium, we deliver your message to consumers with very high impact and systematic consistency. You deliver bold, interactive images and high-frequency impressions right into the home, several times a week for twelve weeks, at a low fixed cost.

Fig. 5 - More Time

Fig. 6 – More Time

See me. Feel me. Touch me.


Few things increase the likelihood of engagement like physical touch. Looking at an ad is one thing. Looking at it and touching it makes for a much stronger impression than just a passing glance. “See me. Feel me. Touch me.” One of the most memorable lines from rock ‘n’ roll perfectly describes NCM advertising messages. NCM’s messages are lifted many times each week. Every week. Over and over (and over) again.

Touch

Fig. 7 – Touch

It’s All In Your Head


Fig. 7 - Phrenology Skull

Fig. 8 – Phrenology Skull


Interactivity is the key to securing mental real estate. A combination of direct-response messaging and integrated digital interactivity drives consumer involvement. Consequently, this creates a strong, memorable impression that makes certain that you’ve earned a place in their mind.

Our print/digital hybrid program incorporates sophisticated software support that allows for traffic tracking, unique offer creation, and continued value for advertisers.


Where to find NCM

The Rundown

Hyperlocal

We put you in front of your customers like never before. Out-of-Home, wait for it, In-the-Home. Yeah, we’re excited too.

Targeted Messaging

Just your neighborhood? Fine. Just your client base? Great. Everyone you can reach? Go nuts. We’ll make it work.

Community Outreach

We know what sets the small business apart. We’re going to help you build and maintain those relationships in your community. Hook onto a program that’s going to show your customers that you know what is important.

Affordability

Marketing is expensive. It doesn’t always have to be. Our program let’s you get in front of customers without selling the farm.

High Frequency

Consumers interact with your ad 6-10 times per week. More time: higher recall.

Central Focus

Banner ads. TV commercials. All outside the focused activity. Your ad is literally central to customer focus.

Interactive

Our hybrid print/digital program makes your ad interactive. Customers scan your ad and take your impression with them.

Something new is happening in outdoor advertising. Contact Us Today.

It’s time to change the anatomy of your business marketing plan.

Contact us today to become a part of the newest thing in outdoor advertising.